Traffic Forecast
Forecast organic clicks for a keyword list from search volume and ranking position.
Current clicks / month
95
at position 5 · CTR 9.5%
Forecast clicks / month
317
at position 1 · CTR 31.7%
Estimated lift
+222
clicks per month
Position → CTR reference table
| Position | CTR | Clicks @ 1,000 vol |
|---|---|---|
| 1 | 31.7% | 317 |
| 2 | 24.7% | 247 |
| 3 | 18.7% | 187 |
| 4 | 13.1% | 131 |
| 5 | 9.5% | 95 |
| 6 | 6.9% | 69 |
| 7 | 5.3% | 53 |
| 8 | 4.3% | 43 |
| 9 | 3.5% | 35 |
| 10 | 2.9% | 29 |
Forecast = search volume × CTR for the position. The CTR curve is a blended industry average and varies by query type, SERP features, and device. Treat the number as a planning estimate.
How to read the forecast
The forecast multiplies a keyword's monthly search volume by the click-through rate typical for its ranking position. The result is an estimate of organic clicks per month — useful for deciding which keywords deserve the effort to move from page two to page one.
- Volume-weighted click forecast per keyword
- Uses a published CTR curve by SERP position
- Compare two ranking scenarios side by side
- Paste a comma, tab, or pipe separated table
- Runs entirely in your browser — nothing uploaded
What this is not
A forecast is a planning number, not a measurement. Real CTR varies with query type, SERP features, brand recognition, and device. Use it to rank opportunities, then validate with Search Console after you rank.