Founder & Growth Strategist
Renish Mithani
Founder of 24Squad, FinTax24, and WebGrow24. Startup coach and strategist with a digital marketing practice spanning SEO, content, and analytics for Indian SMBs. Long-term, operator-led philosophy.
Writing by Renish Mithani(9)
Blog · AI + SEO
Zero-Click SERPs Are Rewriting SEO: What Website Owners Should Measure Now
Google AI Overviews and zero-click results are absorbing queries that used to send clicks. Here is what the data shows, what to measure, and how to adapt.
Sep 4, 2026 · 14 min read
Blog · Technical
IndexNow vs. robots.txt: What Actually Speeds Indexing
We tested three indexing signals across nine sites — IndexNow, sitemap pings, and organic crawl. The median time-to-index numbers, and the Google reality.
Feb 5, 2026 · 10 min read
Blog · Performance
The INP Fix Guide: From 600ms to Under 200ms
INP still fails on most sites in 2026. Here is why interactions hit 600ms — long tasks, main-thread bloat, layout thrash — and the five fixes under 200ms.
Feb 1, 2026 · 11 min read
Blog · SERP
SERP Features Cheat Sheet 2026: Ranked by CTR Lift
Every SERP feature Google serves in 2026, ranked by CTR lift — featured snippets, PAA, the local pack, AI Overviews — and exactly how to earn each one.
Jan 31, 2026 · 11 min read
Blog · Off-Page
How Google Actually Uses Internal Links in 2026
PageRank sculpting is folklore, contextual links are physics. How Google weighs internal links in 2026 — anchors, position, first-link rule — the playbook.
Jan 17, 2026 · 11 min read
Blog · Content
Short-Form Content in 2026: When 300 Words Beat 3,000
Short-form content can outrank 3,000-word guides when it matches intent. The 2026 data on page length, the format-over-length rule, and the thin-content trap.
Jan 10, 2026 · 11 min read
Blog · Technical
How to Audit Redirect Chains Without Screaming Frog
Redirect chains waste crawl budget and split link equity. A free audit workflow with server logs, curl, and spreadsheets — fix every chain in an afternoon.
Jan 9, 2026 · 10 min read
Guide · Strategy
Keyword Research: The 2026 Playbook
Find the keywords competitors miss — intent layering, SERP archaeology, and SERP-aware clustering give you a repeatable workflow for mapping real search demand.
14 min · Beginner
Guide · Off-Page
Link Building Without Spam
Digital PR, original research, and unlinked-mention outreach — how to earn links that move rankings in 2026, plus the tactics that quietly waste your budget.
16 min · Intermediate