SEO QA & Audits
Jay Dodiya
Bug hunter at 24Squad. Tracks, triages, and closes the issues that pile up across product surfaces — broken links, layout regressions, indexation defects — turning 40-item audit lists into 4.
Writing by Jay Dodiya(16)
Blog · Technical SEO
Indexation Defects That silently Break SEO Rankings
Most SEO audits focus on content and links. These are the indexation defects that drain rankings while everything else looks clean, and how to catch them.
Sep 10, 2026 · 7 min read
Blog · AI + SEO
AI Crawler Management: The 2026 robots.txt Policy That Works
GPTBot, ClaudeBot, and PerplexityBot now crawl more than Googlebot on some sites. Here is the robots.txt policy framework SEOs actually need for 2026.
Sep 6, 2026 · 11 min read
Blog · On-Page
How Meta Descriptions Affect CTR in 2026: A 4,000-Page Study
Google rewrote 62% of the 4,000 meta descriptions we tested. Here is when Google replaces your snippet, what it costs your CTR, and how to keep the click.
Feb 4, 2026 · 12 min read
Blog · Technical
8 Canonical Tag Mistakes That Quietly Tank Rankings
Canonical tag mistakes — homepage pointers, pagination conflicts, HTTPS slips — quietly tank rankings. The right pattern for each of 8, plus an audit.
Jan 27, 2026 · 12 min read
Blog · Strategy
Topical Authority Case Study: Page 5 to Top 3 in 9 Months
A niche B2B SaaS site rebuilt topical authority in 9 months and moved from position 23 to 6.8. The cluster playbook, the results, and what broke — honestly.
Jan 25, 2026 · 11 min read
Blog · Strategy
Long-Tail Keywords: The SEO Strategy That Compounds
Long-tail keywords convert 2–5x better than head terms and compound traffic over time. Here is the five-source workflow for shipping 50 pages a month.
Jan 24, 2026 · 12 min read
Blog · Technical
JavaScript SEO in 2026: SSR, SSG, ISR and What Matters
JavaScript SEO in 2026: what Google actually renders, when to use SSR, SSG, or ISR, and the 6-step audit that shows how slowly Google indexes your pages.
Jan 22, 2026 · 10 min read
Blog · Tools
Search Console: 6 Reports Most SEOs Never Open
Six Google Search Console reports most SEOs never open — crawl stats, Pages, video, Core Web Vitals, HTTPS, and external links — plus the audit cadence.
Jan 21, 2026 · 9 min read
Blog · Content
The Pillar-Cluster Model in 2026: Rules That Still Work
The pillar-cluster model has aged, but the structure still wins. Here's the 2026 version — tighter boundaries, one query per spoke, and a link map that holds.
Jan 20, 2026 · 11 min read
Blog · On-Page
Image SEO: The Complete Playbook (Formats, Alt Text, CWV)
Image SEO done right — file names, alt text, AVIF, lazy-loading, and the Core Web Vitals angle that turns your images into a ranking asset, not a load tax.
Jan 18, 2026 · 11 min read
Blog · Strategy
Voice Search SEO in 2026: Is It Still Worth It?
Voice search SEO in 2026 is really featured-snippet SEO. The data on voice queries — 25% of searches, 8x more questions — and what is worth optimizing for.
Jan 16, 2026 · 9 min read
Blog · YouTube
YouTube SEO in 2026: The YouTube-Google Ranking Pipeline
YouTube SEO is two rankings, not one. How videos rank on YouTube, how they surface in Google SERPs, and the 2026 playbook to double your reach across both.
Jan 14, 2026 · 10 min read
Blog · Algorithm
Recovering From a Core Update: The 6-Week Plan
Lost rankings to a core update? A field-tested 6-week recovery plan: triage the damage, study the new winners, refresh with focus, and measure what returns.
Jan 11, 2026 · 12 min read
Blog · Off-Page
Brand Mentions as a Ranking Signal: What the Data Says
Brand mentions move rankings through entity association, unlinked citations, and branded search lift. What the data actually supports, and how to earn it.
Jan 8, 2026 · 12 min read
Guide · Local
Local SEO: Google Business Profile + Beyond
Google Business Profile, NAP consistency, local citations, and geo landing pages — the playbook for winning near-me intent and the map pack in your market.
12 min · Beginner
Guide · Technical
Mobile SEO: Designing for Mobile-First Index
Mobile parity, responsive pitfalls, AMP vs non-AMP, and what mobile-first indexing actually changes — the checks that keep rankings safe on small screens.
14 min · Intermediate