SEO QA & Audits
Jay Dodiya
Bug hunter at 24Squad. Tracks, triages, and closes the issues that pile up across product surfaces — broken links, layout regressions, indexation defects — turning 40-item audit lists into 4 actionable fixes.
Writing by Jay Dodiya(35)
Blog · Technical
Heading and Schema Fix: A 5-Check Audit
A service page shipped two H1 tags, skipped levels, and no schema. We applied the 5-check heading audit plus valid FAQ markup. Full method and results inside.
Nov 6, 2026 · 6 min read
Blog · Technical
Server Error (5xx) in Google Search Console: How to Fix It
Fix Server error (5xx) in Google Search Console. Learn why Googlebot hits 500, 502, and 504 codes, protect your crawl budget, and restore your search rankings.
Oct 25, 2026 · 13 min read
Blog · Technical
Duplicate Without User-Selected Canonical: How to Fix It
Fix Duplicate without user-selected canonical in Search Console. Learn why Google deduplicates pages and how to declare canonicals to protect rankings.
Oct 20, 2026 · 15 min read
Blog · Technical
Indexed Though Not Submitted in Sitemap: How to Fix It
Fix the indexed, though not submitted in sitemap status in Google Search Console. Learn why pages get indexed without sitemaps and how to resolve the gap.
Oct 19, 2026 · 16 min read
Blog · Technical
Google Chose Different Canonical than User: How to Fix It
Fix the Google chose different canonical than user warning in Search Console. Learn why Google overrides your canonical tag and how to enforce the correct URL.
Oct 17, 2026 · 15 min read
Blog · Technical
Indexed Though Blocked by Robots.txt: Causes and Fixes
Fix the Indexed though blocked by robots.txt warning in Search Console. Learn why Google indexes disallowed URLs and how to remove them from search results.
Oct 13, 2026 · 12 min read
Blog · AI + SEO
Query Fan-Out in AI Search: How to Rank for Sub-Queries
AI search engines split complex prompts into multiple sub-queries. Learn how query fan-out works, map sub-query branches, and optimize pages for AI citations.
Oct 8, 2026 · 14 min read
Blog · AI + SEO
Measuring AI Overview CTR Impact Using Search Console Data
AI Overviews suppress organic CTR. This framework walks through isolating and measuring the AI Overview effect using Search Console data for SEO strategy.
Oct 3, 2026 · 10 min read
Blog · Search
Google Discover SEO: What Actually Gets Your Content Seen
Google Discover reaches 800M+ users monthly. What actually drives Discover visibility: content signals, freshness patterns, and the metrics to track in 2026.
Oct 1, 2026 · 11 min read
Blog · Technical
Page with Redirect in Google Search Console: How to Fix
Understand Page with redirect in Google Search Console: when it hurts SEO, how to triage root causes, and how to fix internal links and sitemap pollution.
Sep 30, 2026 · 10 min read
Blog · Technical
Soft 404 Errors: How to Diagnose, Fix, and Prevent Them
Learn why Google flags soft 404 errors, how they drain crawl budget, and the exact server and content fixes to restore lost indexing in Google Search Console.
Sep 30, 2026 · 13 min read
Blog · Technical
Faceted Navigation SEO: Architecture and Crawl Traps Guide
Faceted navigation creates millions of crawl traps. Learn how to control filter URLs, canonicalize variants, and index high-value product combinations.
Sep 29, 2026 · 19 min read
Blog · Technical
Robots Meta Directives for AI Overviews and SERP Snippets
Learn how nosnippet, max-snippet, and data-nosnippet control Google AI Overviews and search snippets without risking visibility or rich search results.
Sep 28, 2026 · 9 min read
Blog · Technical
Indexation Audit Workflow: GSC, Logs, and Crawl Comparison
GSC shows what Google knows. Log files show what crawlers do. Combined with a crawl comparison, this workflow surfaces gaps neither report catches alone.
Sep 26, 2026 · 8 min read
Blog · Technical
Crawl Budget: What Large-Site SEOs Get Wrong in 2026
Crawl budget advice focuses on page speed. On large sites, the real waste comes from infinite spaces, redirect chains, and JS links — not speed alone.
Sep 23, 2026 · 10 min read
Blog · Technical
Fix Discovered Currently Not Indexed: The 5-Step Playbook
Stuck with Discovered – currently not indexed in Search Console? Here is the QA workflow to triage crawl priority, fix quality signals, and get indexed.
Sep 21, 2026 · 11 min read
Blog · Technical
AI Overview Audit: Why Some Ranking Pages Get Dropped
AI Overviews cite pages outside the top 3. This audit workflow identifies which pages get dropped and the technical signals behind exclusion from citations.
Sep 19, 2026 · 8 min read
Blog · Technical
Noindex and Crawl Budget: What Actually Happens
Noindex stops indexing but not crawling. Here is what really happens to linked pages when you add noindex and what it means for your site crawl budget.
Sep 18, 2026 · 9 min read
Blog · Technical
SEO QA Checklist: First 24 Hours After a Google Update
Core updates cause panic. This is the structured QA checklist I run in the first 24 hours to separate signal from noise and identify what actually broke.
Sep 16, 2026 · 10 min read
Blog · Technical
Indexation Defects That Silently Break SEO Rankings
Most SEO audits focus on content and links. These are the indexation defects that drain rankings while everything else looks clean, and how to catch them.
Sep 10, 2026 · 9 min read
Blog · AI + SEO
AI Crawler Management: 2026 robots.txt Policy That Works
GPTBot, ClaudeBot, and PerplexityBot now crawl more than Googlebot on some sites. Here is the robots.txt policy framework SEOs actually need for 2026.
Sep 6, 2026 · 10 min read
Blog · On-Page
How Meta Descriptions Affect CTR: A 4,000-Page Study
Google rewrote 62% of the 4,000 meta descriptions we tested. Here is when Google replaces your snippet, what it costs your CTR, and how to keep the click.
Feb 4, 2026 · 11 min read
Blog · Technical
8 Canonical Tag Mistakes That Quietly Tank Rankings
Canonical tag mistakes — homepage pointers, pagination conflicts, HTTPS slips — quietly tank rankings. The right pattern for each of 8, plus an audit.
Jan 27, 2026 · 12 min read
Blog · Strategy
Topical Authority Case Study: Page 5 to Top 3 in 9 Months
A niche B2B SaaS site rebuilt topical authority in 9 months and moved from position 23 to 6.8. The cluster playbook, the results, and what broke — honestly.
Jan 25, 2026 · 11 min read
Blog · Strategy
Long-Tail Keywords: The SEO Strategy That Compounds
Long-tail keywords convert 2–5x better than head terms and compound traffic over time. Here is the five-source workflow for shipping 50 pages a month.
Jan 24, 2026 · 12 min read
Blog · Technical
JavaScript SEO in 2026: SSR, SSG, ISR and What Matters
JavaScript SEO in 2026: what Google actually renders, when to use SSR, SSG, or ISR, and the 6-step audit that shows how slowly Google indexes your pages.
Jan 22, 2026 · 10 min read
Blog · Tools
Search Console: 6 Reports Most SEOs Never Open
Six Google Search Console reports most SEOs never open — crawl stats, Pages, video, Core Web Vitals, HTTPS, and external links — plus the audit cadence.
Jan 21, 2026 · 9 min read
Blog · Content
The Pillar-Cluster Model in 2026: Rules That Still Work
The pillar-cluster model has aged, but the structure still wins. Here's the 2026 version — tighter boundaries, one query per spoke, and a link map that holds.
Jan 20, 2026 · 13 min read
Blog · On-Page
Image SEO: The Complete Playbook (Formats, Alt Text, CWV)
Image SEO done right — file names, alt text, AVIF, lazy-loading, and the Core Web Vitals angle that turns your images into a ranking asset, not a load tax.
Jan 18, 2026 · 11 min read
Blog · Strategy
Voice Search SEO in 2026: Is It Still Worth It?
Voice search SEO in 2026 is really featured-snippet SEO. The data on voice queries — 25% of searches, 8x more questions — and what is worth optimizing for.
Jan 16, 2026 · 10 min read
Blog · YouTube
YouTube SEO in 2026: The YouTube-Google Ranking Pipeline
YouTube SEO runs on two platforms — YouTube search and Google SERPs. The 2026 playbook for ranking video content on both without doubling your workload.
Jan 14, 2026 · 10 min read
Blog · Algorithm
Recovering From a Core Update: The 6-Week Plan
Lost rankings to a core update? A field-tested 6-week recovery plan: triage the damage, study the new winners, refresh with focus, and measure what returns.
Jan 11, 2026 · 12 min read
Blog · Off-Page
Brand Mentions as a Ranking Signal: What the Data Says
Brand mentions move rankings through linked equity, unlinked citations, and branded search lift. How to earn each one, with data to justify the investment.
Jan 8, 2026 · 12 min read
Guide · Local
Local SEO: Google Business Profile + Beyond
Google Business Profile, NAP consistency, local citations, and geo landing pages — the playbook for near-me intent, map pack visibility, and ranking wins.
5 min · Beginner
Guide · Technical
Mobile SEO: Designing for Mobile-First Index
Mobile parity, responsive pitfalls, AMP vs non-AMP, and what mobile-first indexing actually changes — the essential checks that keep rankings safe on mobile.
11 min · Intermediate